Jim McNulty

PR and Communications Consultant | jmcnulty@standpoint-pr.com

StandPoint Marketing Communications offers senior talent to cost-effectively deliver results with strategic exposure, corporate leadership positioning, brand awareness and writing services.

Data Technology — from digital marketing to big data analytics — is our specialty.

I create positive, competitive awareness and valued content that attract attention, generate leads and nurture prospects.

Drawing on over 20 years’ experience – both agency and corporate – creating successful public relations and content campaigns for emerging and established companies in consumer and business-to-business.

Client experience includes: Equifax Marketing Services; NewVantage Partners, StreamSend Email Marketing, 89 Degrees, Entiera, Fulcrum Analytics, smartFOCUS; BeNOW; e-Dialog; PreVision; Prospectiv Direct; Protocol Marketing; Decision Software, and more.

Background

After being hired from an agency to successfully run PR at Harte-Hanks Data Technologies, then promoted to run PR at all of Harte-Hanks, followed by a successful stint as PR director at e-mail marketer e-Dialog, I took that expertise to become a specialized PR and communications consultant for clients like Equifax Marketing Services, Customer Portfolios, Fulcrum Analytics, smartFOCUS, StreamSend Email Marketing, Litmus, Entiera, SIGMA Marketing, Conversen, BeNOW, DataMentors, Prospectiv Direct, and more. Many of these engagements have culminated in acquisition.

Value

I communicate company value from a prospect’s point of view with persuasive content that demands attention and attracts prospects.

  • Ability to identify and insert company strengths into relevant trends and news to reach prospects
  • Create content that leverages competitive advantages across editorial and social media
  • Work with key executives to promote their skills and thought leadership
  • Arrange client participation in success stories and endorsements
  • Leverage content for inbound/outbound sales generation
  • Extensive contacts among press, analysts and industry influencers
  • Strong experience allows fast ramp-up time

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