Jim McNulty was a key asset for Selligent when we introduced our software platform to the US market. He very capably handled our entry, positioning Selligent as a thought leader and expert resource to US marketers…
We hired Jim to create a stronger public image for SIGMA and he delivered beautifully — every month new coverage, articles, interviews.
|Customer Engagement Agency
Before Jim, 89 Degrees had zero market awareness and received very few inbound sales requests (information, RFPs, etc.). After working with Jim over a 12 month period, the company’s business scaled to:
|Bulk Direct Mailer
Although its resources ran the gamut of marketing services, Harte-Hanks was widely regarded as a large, bulk, direct mailer. Marketing resources were scattered and no cohesive identity bound the organization together. I created a pipeline throughout the organization to carry newsworthy information and matched these developments against trends and news opportunities.
We worked with Jim to create an edu-series that would drive people to a white paper or landing page where we then catch them further with ongoing emails and ongoing remarketer ads. It is an indirect nurturing education campaign that has run for over one year, and we add approximately 5000 new click- throughs or better each month.
|Precision e-mail marketing services
e-Dialog faced little to no recognition , being adrift in a sea of very similar online marketing companies. E-mail marketing was considered synonymous with Spam and the young medium was in a constant state of flux as marketers and users tried to tap its capabilities.